Exploring Electric Vehicle Purchase Motivations and Aftermarket Opportunities

Exploring Electric Vehicle Purchase Motivations and Aftermarket Opportunities


CTA has conducted this research to understand the electric vehicle (EV) market, including general sentiment, purchase drivers and opportunities for technology — specifically, aftermarket technology and services.

Specifically, this report aims to:

  • Importance of EV purchase considerations (i.e., purchase price, safety, vehicle lifespan, tax incentives, stylish design, etc.)
  • Purchase barriers (i.e., charging concerns, cost, reliability, safety, etc.)
  • Functional needs, emotional needs and values that influence EV purchase decisions.
  • Interest in aftermarket modifications, as well as perceived benefits of and concerns about adding features/upgrades post-purchase.
  • EV enhancements and features consumers would like to see in the future, providing insight into potential aftermarket opportunities.

Published: October 2023

 

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