Exploring the Market for Video & Content Viewing: A Segmentation Analysis

This report aims to understand U.S. consumer behaviors and preferences around content access and viewing. Specific objectives include:

• What devices are people using to watch, and what is the role of TV in the household?
• What types of content do people watch?
• What are bundling/unbundling trends in accessing content?
• How does age/stage impact behaviors, and what are other drivers of differences in behavior?

Published: 10/11/2018