On-Demand Consumer Services Segmentation Study

This study aims to better understand U.S. adult consumers’ attitudes, behaviors and use of digital on-demand services and organize the market into unique segments.

Specific topics discussed in the report include:

• Examining consumer use of app-based services across the following categories/verticals: video, gaming, e-commerce, food and grocery delivery, transportation, and home services 
• Gauging post-COVID impact and map out the “new normal”
• Conducting a behavioral segmentation analysis (based on usage, preferences, and attitudes)
• Updating consumer content consumption data on streaming services, cord-cutting and devices used to view content
• Understanding consumer attitudes around hardware replacement and determine how the COVID pandemic has impacted pre-2020 replacement trends

Published: December 2022