Steering into the Future Drivers’ Technology Use & Preferences
CTA’s Steering into the Future: Drivers’ Technology Use & Preferences study was conducted to gain an in-depth understanding of consumers’ technology use, behaviors and needs while driving their primary vehicle in a typical week.
Specific focus areas of the research:
Understand the market by profiling regular drivers’ driving habits in their primary vehicle
Assess ownership and use of technologies both installed and brought into the vehicle
Gauge how drivers use and manage in-car media while driving.
Understand how regular drivers use technologies in their primary vehicle today and their preferences for those technologies
Gauge drivers’ future interest in installed technologies in their next vehicle
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