Centered on the video game industry, this consumer-focused study will inform product manufacturers, content developers and retailers/distributers on the current state and future landscape of gaming hardware, content and technology. The research aims to address the following detailed objectives:
Determine consumer ownership and purchase intent for both traditional console, PC and mobile gaming hardware.
Define the "hardcore," "core" and "casual" gamer segments in order to better understand how each approaches gaming purchases.
Understand which devices are used most for gaming and the durations for which they are used.
Explore satisfaction levels among current owners of traditional and mobile gaming hardware, the motivations and barriers for gaming and perceptions about the gaming experience.