The Future of Travel and Hospitality Technology

This study evaluates AI-powered technologies within the travel and hospitality industry and examines U.S. consumers’ awareness, usage, and perceptions of the technologies.

Specific topics discussed in the report include:

• Consumer Awareness and Usage: Determines overall awareness (including sources of awareness) and usage of these technologies.
• Sentiment: Identifies consumer perceptions of these technologies and gathers insights into perceived benefits and potential barriers of these technologies.
• Future Use: Measures likelihood of using these technologies in the future.
• Type of Traveler: Uncovers differences between business and leisure travelers.

Published: January 2023