This study evaluates AI-powered technologies within the travel and hospitality industry and examines U.S. consumers’ awareness, usage, and perceptions of the technologies.
Specific topics discussed in the report include:
Consumer Awareness and Usage: Determines overall awareness (including sources of awareness) and usage of these technologies.
Sentiment: Identifies consumer perceptions of these technologies and gathers insights into perceived benefits and potential barriers of these technologies.
Future Use: Measures likelihood of using these technologies in the future.
Type of Traveler: Uncovers differences between business and leisure travelers.
Published: January 2023
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