{"product_id":"understanding-frictionless-video-content-consumption","title":"Understanding Frictionless Video Content Consumption","description":"\u003cp\u003eCTA’s Understanding Frictionless Video Content Consumption research report was co-sponsored by CTA’s Video Division Board and Content and Entertainment Council. \u003cbr\u003eThis research was conducted to understand what drives — and prevents — frictionless content consumption for consumers across the ecosystem of content, platforms and devices; how friction impacts engagement and brand perceptions; and where opportunities exist to reduce friction.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSpecifically, this research aims to:\u003cbr\u003e•    Understand how video consumption fits into daily routines across devices and environments\u003cbr\u003e•    Define what “frictionless” content consumption means to consumers and how they envision the ideal viewing experience\u003cbr\u003e•    Identify, categorize and prioritize sources of friction across the ecosystem\u003cbr\u003eExamine how viewers respond to friction (such as trade-offs they make for convenience and access) and explore how it affects engagement, decisions and brand perceptions\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003ePublished: October 2026\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMembers $0\u003cbr\u003eNon-Members $1,999\u003cbr\u003eIf you are a CTA member and are having trouble accessing the reports in our CTA Store, please try some of the \u003ca href=\"https:\/\/www.cta.tech\/Resources\/Research\/Troubleshooting-Tips\" title=\"troubleshooting tips\"\u003etroubleshooting tips\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Consumer Technology Association","offers":[{"title":"Member","offer_id":67763511165098,"sku":"mr_crs758_ecd_1","price":0.0,"currency_code":"USD","in_stock":true},{"title":"Non-Member","offer_id":67763511197866,"sku":"mr_crs758_ecd_2","price":1999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0098\/6280\/7615\/files\/UnderstandingFrictionlessVideoContentConsumption-Cover.jpg?v=1793120618","url":"https:\/\/shop.cta.tech\/products\/understanding-frictionless-video-content-consumption","provider":"Consumer Technology Association®","version":"1.0","type":"link"}