Understanding In-Vehicle Tech Use and Purchase

This report provides an in-depth understanding of consumers’ in-vehicle connectivity behavior and needs. Specific objectives include:

• Understand consumers’ everyday commuting behavior in terms of routine, time, route, etc.
• Assess need for and use of connected tech devices and accessories in-vehicle
• Capture sources of media content consumed in-vehicle, preferences for downloaded versus streaming content, and user mindfulness toward data consumption in general and in-vehicle
• Gauge consumer awareness, relevance and purchase intent of single wire connection
• Understand consumer awareness of in-vehicle tech upgrades to support smartphone connectivity requirements and perceived benefits and concerns regarding making such an upgrade

Published: 12/2017