Understanding Over-the-Air Antenna Use

This study determines the overall use and views of over-the-air (OTA) TV antennas among the U.S. population. Specific objectives of this study include:

• Gaining a clearer understanding of how many consumers in the U.S. utilize an OTA signal
• Provide insight into the income levels, education, ethnicity, and other key demographics of the antennas user base
• Determine the strengths and the roadblocks for antenna usage
• Gain an understanding on the possible growth in antenna usage over the next two years